STARTING
In 1998,two Stanford University PhD students ,Larry Page and Sergey Brin ,founded a search engine company and named it Google .The name plays on the number google - 1 followed by 100 zeroes - and refers to the massive quantity of data available online that the company helps users find ,Google 's corporate mission is "To organize the world's information and make it universally accessible and useful." As such ,the company focuses first and foremost on creating the perfect search engine . Google search works because it uses the millions of links on other web sites to help determine which sites offer the worldwide market leader for search engines through its strategic business focus and constant product innovation.
WORKING OF GOOGLE BUSINESS
Google creates and distributes its products for free, which in turn has attracted a host of online advertisers , seeking targeted advertising space . About 96 percent of its revenues come from online advertising .which means that creating new advertising space is critical to the company's growth .Google sells advertising space on its search pages through a program called AdWords, which is linked to specific keywords. Hundreds of thousands of companies use AdWords by buying "search ads," little text -based boxes shown alongside relevant search result that advertisers pay for only when user click on them. Google also runs an advertising program called AdSense, which allows and Web site to display targeted Google ads relevant to the content of its site .Web site publishers earn money every time their visitors click on these ads .
In addition to offering prime online real estate for advertisers , Google adds value by providing tools so businesses cam better target their ads and understand the effectivenss of their marketing . Google Analiytics, for example , is free to Google's advertisers and provides a custom report detailing how detailing how Internet users found the site, what adds they saw and /or click on , how they behaved on the site, and how much traffic was generated.
WEB SITE MARKETING
With its ability to depoly data that enable up-to-the -minute improvements in a Web Marketing program, Google supports a style of marketing in which the advertising resources and budget can be constantly monitored and optimized . Google calls this is approach "marketing asset management, "implying that advertising should be managed like assets in a portfolio depending on the market conditions .Rather than following a marketing plan developed months in advance , campaigns to optimize the campaign's effectiveness and be more responsive to the market.
Since its launch, Google has expanded far beyond its search capability with numerous other products, applications, and tools that benefit both consumers and users find information they need and to help them get things done better, faster . and easier then before . Today, Google 's wide range of products and services fall into the following categories : Web (Web Search ,Google Chrome), Mobile (Mobile , Search for Mobile , Maps for Mobile ,)Media (Picasa, Google Play, Youtube.com which Google acquired in 2006 for $1.65 billion), Geo(Earth, Maps), Home & Office (Docs , Gmail , Calendar), Social(Google +,Blogger), Specialized Search(Partents, Finance, Scholarly Papers),and Innovation.
As the world becomes more mobile, Google is betting big in the mobile category . In 2008 , Google launched head to head with Apple's iPhone. The biggest differentiation be tween the two was that Android was free, open sourced, and backed by a multimillion-dollar investment. That meant Google wanted its partners to help build and design Android become the number -one mobile operating system in the market.
As Google expanded into mobile technology, it quickly become the mobile advertising with 75 percent market share for search ads and approximately 50 percent market share for all mobile ads. In 2012, Google entered the mobile device category when it purchased Motorola and launched the Nexus 7, a sleek tablet that competed directly with the iPad and Kindle . As Google looks toward the future, the company wants to offer the ultimate mobile solution - Google mobile devices along with mobile services so users can use all Google all the the time. Google's ultimate goal is to reach as many people as possible on the Web-whether by PC or by mobile devices . The more users on the Web, the more advertising Google can sell . Google 's new products not only accomplish this goal but also make the Web a more personalized experience.
Google has enjoyed great success as a company and a brand in its short lifetime. From the beginnig, it has strived to be one of the "good guys" in the corporate world , supporting a touchy -feely work environment , strong ethics, and a famous founding credo: Don't be evil."Google currently holds 67 percent market share for core searches in the United States , significantly greater than Microsoft's 3 percent. Google 's revues topped $59 billion in 2013,and the company was ranked the second most powerful brand in the world with a brand value of $ 107 billion. In addition, Google $400,billion market capitalization in 2014 edged out companies like Walmart and Microsoft to become the second most valuable company in the world.
Comments