While print media refers to newspapers, journals etc., electronic media refers to television and the Internet. With the stormy advent of electronic media, it is conjectured by many that the print media would soon die out.
There are so many factors that go in favour of the electronic media.
It is fast and authentic. The use of visual makes it more appealing and interesting.
It can generate more revenues and job opportunities .
It is more innovative and offers a variety of options. But in spite of all these advantages, I don't think it can in any way diminish the charm and popularity of the print media . Some every grave drawbacks are inherent in the very nature of the electronic media .
Thus electronic media tends to be repetitive and boring.
Some scandals are projected as news to attract the attention of the viewers. On the
other hand, print
media is time-tested. One can read a newspaper or a journal at any time and carry it anywhere.
It is very much more affordable than electronic media. It caters to the needs and interests of all categories of readers . The editorial comments are a storehouse of knowledge. They widen the mental horizon of the reader. We can say that both the print media and the electronic media will
continue to exist in their own right . They are not there to compete, but to supplement each other.
Most of the people in daily lives start with print media and gradually, as the day advances,
switch to the electronic media.
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